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You have to love the airline industry's ability to try to put a positive spin on their money-grubbing ways.

Apparently Delta has given up on the 'higher ground' of not charging for all checked luggage. But they still want you to know that some options are free - like not checking a bag at all.

What's hilarious is the implication that if they wanted to, they could apply a fee for not checking bags. It reminds me of a recent Onion article about American Airlines charging non-passengers a fee for not flying with them.

Who's to say they aren't already thinking up a way to do either.